My daughter recently received a new mattress from Lucid Mattress and I must say we are all a bit jealous. This mattress came straight to our home, rolled in a box if you can believe that. My kids thought it was so cool to watch it unroll and puff up. We chose the 10″ gel memory foam mattress for her that has a more firm feel to it. It is so comfy and I love the fact that the cover of the mattress has a subtle pattern to it which adds to its comfort.